PPC Management

Pay Per Click (PPC) Marketing is essentially paying search engines to list your website or landing page at the top of searches around specific keywords, but only when someone clicks the link. Google is the king of PPC Campaigns so much so that bing even has an “import from Google Ads” button. Google being the king is the reason I will often tell clients that if they want to spend more money on their PPC Campaigns to put it into Google to get the most out of them that you can. This is not just a plug and play system as there is plenty of management involved in these campaigns to ensure your money is not wasted on the wrong traffic. Constant fine tuning will ensure that campaigns get tighter and better over time changing the cost for obtaining a lead drastically. If you believe your website is ready, but just needs some quality traffic to make conversions with then PPC Campaigns are most definitely the way to go.

PPC Tactics

PPC Secrets Demystified

Just like SEO there really are no secrets to PPC, just understanding how it works like any other industry or business. You understand how your business works or how to develop your product/service just as I understand how to manage PPC Campaigns. It takes a lot of prep work upfront, constant monitoring, and in depth analysis of the campaigns weekly as well as monthly to ensure everything is going the way you want it to go and you are gaining the quality traffic you desire to your website.

Proper Targeting

PPC Campaigns are powerful if you ensure you are targeting the right people. Make sure you are targeting your ads, depending upon the keyword and content, at very specific industries or people to get quality traffic.

Ad Groups

Performing research on keywords you want to use in your PPC Campaigns is crucial. Grouping those keywords together in similar groups will ensure that the ad is relevant to the keywords selected and will gather quality clicks.

Quality Ad Copy

Make sure the content copy of your ad is written specifically around the keywords in that ad group. Make sure you’re making multiple versions of the copy to properly A/B test those ads and make sure you know what works.

What My Customers Say

Patricia Bunn

“A great team to integrate into your business as your all-in-one marketing solution!”

LeRoy Hodges

“Since working with Travis our prescription scripts have increased by over 30%!”

Belinda Wilkerson

“Travis worked patiently with me and for me to remove some technical pain points. I highly recommend this team!”

My Pricing

These plans have been designed with a specific idea about your business and where it may be at within your digital marketing journey. Each plan includes a monthly fee for my services as well as the budget you want to put towards your click advertisement. PPC Campaigns are designed to target and gain traffic to your website or landing pages for very specific customers that are actually looking for your service or product. This means your website or landing page will be doing the converting. We will evaluate your website or landing page to let you know our thoughts on conversion possibilities. Minimum of 3 month service agreement required for proper analytics gathering which will allow us to make predictions and make adjustments along the way as well.

If you would like to discuss how PPC can help bring traffic to your website and get a FREE evaluation of your landing page or website as it pertains to conversion of traffic that arrives on it.

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