The entire reason I decided to start a business in the Digital Marketing world is because I was sick and tired of seeing people be ripped off or feel like they had been ripped off by others in the field. I feel their is a lack of transparency with the expectation that a business owner “doesn’t care” about understanding their marketing. A good business owner knows everything about their business that they can and would certainly like to at least know the generals of each portion of the business.
Topics That Evolve With You
I’m beginning these podcasts with the notion that you are starting from the very beginning of your Digital Marketing journey. In this way I hope that you can grow with the podcast as that will give me more episodes to come out with and more value to you as the listener. Of course I would love it if you would give me a call to run your Digital Marketing, but I understand not everyone can do that and some people just want to do it themselves. I’m here to help you get there, but it is a lot of work and it will not always be fun just like any other job. Ok well it will be fun for me, because I truly enjoy every aspect of my job.
A brand is recognizable weather that be through the logo, a jingle, a joke, or a song. There are various ways to spread a brand, but we can all agree that being always on the mind of our customers is a good thing.
Research & Planning
Proper research can yield the most functional and reliable data to build a proper plan. I always begin with a plan to make sure everyone is on the same page before we move forward with the marketing journey.
Social media is a strong branding and traffic redirection tool. Things go viral and popularity shines through social media. If you can engage properly with your following then you can learn a lot for marketing use.
Your website is the hub of information and products for your business. It should be able to handle incoming traffic and direct them exactly where you want them to go. Turn visitors into customers with proper conversion.
Pay Per Click
Google is still king of the Pay Per Click world. Truly understanding the inner workings of Google Ads, performing proper research on keywords, and constantly monitoring your analytics can provide targeted traffic.
Search Engine Optimization is a long-term game. At its core it is about developing quality content focused on targeted keywords. Don’t forget about attaining high quality backlinks from related websites.
This week we're covering just a general overview of Pay Per Click Management. Learn what it is, where you should be using it, how you should be using it, and what it can do for you.
Reviews across the web are super important to your business. Today we go over some basic information about why reviews are important including some statistics/data and we will talk about a couple different review websites. A blog post will go into a bit more detail...
In episode 2 of our Demystifying Digital Marketing podcast we dive into the basic Structure of a Website! Confused about what your website should have in it? Listen on to learn a bit more about why following a basic structure is important and what that structure looks...
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